Spend over $200, get FREE SHIPPING!! Huge vibe!

About Me

My name is Michaely Lynch and I am the Creative director and designer of New Ground the Label, founded in 2017 in my final year at RMIT.

Since graduating with my Bachelor Degree in Fashion Design and Technology I have continued to explore and develop ideas on the side, to bring New Ground the label to life. Whilst this was fun for a while it didn't allow the full potential of the brand and I've finally made the big leap to officially start the label.

I have curated all my favourite ideas to launch my debut collection, hopefully one of many. I am behind every step in the process from designing to pattern-making, sourcing fabrics and trims, carefully sewing and finally wrapping it all up in creative love to bring NG pieces into your wardrobe. I seek to increase understanding of the design and construction process behind each garment and why this should be a key factor to consider before purchasing clothes.

love, M